I know I am late on reporting this one, but it is mainly because I don’t care, and you probably don’t either…
Yahoo! has announced that they are closing the Yahoo Publisher Network beta program as of April 30, 2010. Yes, their “beta” program. They have been in beta for 5-6 years. I know what you are thinking … “Yahoo! had a Publisher Network?” Yes, they did and if you don’t know what a Publisher Network is just think of Google AdSense – that’s a Publisher Network.
Yahoo! stated that publishers will receive their final payments no later than May 31st, 2010. To replace Yahoo! ads on your site, Yahoo! is suggesting using Chitika. That is a riot that aren’t recommending AdSense. Is there something more going on behind the scenes?
findbetterwork.com says
It seemed like a halfhearted attempt by Yahoo the whole time they ran this. I think if they actually put some money behind it, ran some advertising, and made a good attempt at it they may have been successful.
It never really took off since they since really put all of their companies efforts behind it. I mean who, besides a few web geeks, knew this really existed.
I am not sure what Yahoo is really doing as a company anymore and it’s seem their path is just muddled.