In an effort to make analyzing stats fair for everyone, Google has made Webmaster Tools less accurate. Starting February 3, 2011, page impressions listed under Search Queries will be reported differently. Previously, impressions were rounded up two or three numbers, for example 12,100. Now they will only be rounded up one or two numbers, for example, 12,100 becomes 12,000.
According to Google, the way impressions are calculated has not changed, but the way they are presented for you has. The change was announced by Pierre Far and Gary Illyes of the Webmaster Trends Analyst team as something requested by webmasters which will be, “a nicer representation for a better, less confusing experience.” Pierre Far further stated the change will allow webmasters to see long-term trends without being bogged down by daily fluctuations.
Suggestion: why not report numbers both ways?
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