Like all webinars, we keep it focused and to the point so you can get back to work. We’ll do the same with this summary.
Tiering
There are two types of tiering: upstream and downstream. Upstream tiering is nothing special for black hats. When we use the word “tier” in regards to Penguin it often leads to confusion.
Upstream
Jerry told a story from back in 2003. He had a contract with a $50,000 bounty if he could achieve a PageRank 7 for a Fortune 100 company. He got the PR7 by tiering before tiering was cool or even had a name. He simply hired a programmer and spammed the links they already had. The process of making each link stronger has a collective effect and pushes the site up as a whole.
In the 2008/2009 days, it was common to use Scrapebox and take successful link lists and build to the completed links. Now tools like GSA-SER automatically tier and throttle your bandwidth to constantly build to successful spam posts without the need to save completed list files and import them again.
Downstream
Downstream tiering is a new strategy that never really had a place in SEO before Penguin. It just didn’t make sense other than to call it internal linking. Honestly, that’s all we’re really saying to do. It’s just internal tiering, don’t over-complicate it. It works to absorb the juice lost from Penguin devaluations.
Graphic Explanation
Poor Internal Linking: Penguin Problems?
The Penguin section is updated to include a quick diagnostic test for poor internal linking issues. We’ve noticed this in audits of members’ sites who were hit by Penguin. Some had absolutely no internal linking between pages, even though they thought they did because they could navigate there.
Site Command Technique
SEO should always be simple. You don’t need a fancy tool to explain where your site needs help. Just do a site: command in Google followed by your keyword. Whatever page ranks second should link to the main page about the topic, and so on. Google tells you what to do here. It’s really simple, don’t over-complicate it. This will be added to the Penguin section too.
Expired Domains
Members asked about expired domains on the webinar, and where to buy them. We go through brokers for heavy hitters, and use tools like RegisterCompass and Freshdrop for the cheap domains. There is no exact science, just be smart about what you buy and do your due diligence.
Jerry told a story about how he bought a big former lawyer’s site for about $700 using RegisterCompass to help lead to $xxx,xxx later.
Russell Wright
We talked about former member Russell Wright at ThemeZoom. He is the reason why we don’t share specific site details anymore. Blame him. If you publicly post our data, chances are it may go viral. If you don’t know what we’re talking about, here’s how to reach the front page of Moz and get kicked out of the membership: http://moz.com/blog/how-to-check-which-links-can-harm-your-sites-rankings
Not cool. Keep your data private.
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