Well, they’ve foreshadowed this for over a year now, and today Google made it official. About three weeks ago, your website’s speed became one of over 200 signals in the search ranking algorithms that affect your rank. The Google announcement continues that page speed is still a new signal and doesn’t hold as much weight as relevance of the page.
The follow tools are excellent for assessing your site’s speed:
• Free Google Page Speed Tool (Firefox/Firebug Add on)
• Yahoo! YSlow (Firefox/Firebug Add on)
• Google Webmaster Tools (Go to Labs and then Performance)
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