Summary from SES Chicago …
Sin #1 – Unclear Call to Action
Obvious Standard: If the Call to Action is not clear or “missing” it is costing you a lot of money.
Suggestion: Use AttentionWizard.com as an Landing Page Predicting Tool.
Sin #2 – Too Many Choices
Suggestion: Don’t overload the visitor with a myriad of choices. Think “multiple choice test” in college. Anything more than five and your brain shuts down.
Example: NewYorkBarBells.com
Slam: Omniture’s Download Option is a perfect example of what not to do. For whatever reason, Omniture has been given a label as one of the best analytical companies. What most people don’t know is Omniture was built on the platform of MyComputer.com, a $30 a month web stats program. Don’t waste your money on expensive and unused analytics reports and instead hire quality people that will put into play those things which should be tested for your site.
Sin #3 -Asking for Too Much Information
Suggestion: Use a short form when requesting information vs. a long form initially. The information you request should only be needed if it is required for the current transaction.
Sin #4 – Too Much Text
The less text, the better. Too many people online have the attention span of a lit match!
Sin #5 – Not Keeping Your Promises
Sin #6 – Visual Distractions
Leave your creativity at home when it comes to landing page design – less is more. Landing pages should be built to convert not to show off your design skills.
Sin #7 – Lack of Trust
Move Your Symbols of Trust up on the page. PetSmart has their trust symbol ABOVE their brand.
John smith says
Best Information about Seven Deadly Sins of Landing Page Optimization.
Thanks for Suggestion.
Peeter says
hi You Are Right. And Good Description In this Blog.
Also,Dallas SEO team employs many basic and advanced SEO techniques.
Admin: Yes, and one of the “advanced” techniques that Dallas SEO employs is spamming other SEO blogs with overseas outsourcers. Shame. Shame. Shame.