This seems to be getting worse and worse … without an end in site. People either claiming to be Google AdWords professionals or they really have the title and they do shoddy work for their clients. Just as “SEOs” charge outrageous fees upfront with little or no real guarantees for their work, “AdWords Professionals” are doing the same thing and it is causing a lot of frustration for business owners out there.
Most of the problems lie in “education” or “perception” or what I like to call miss-perception. Why? Well, in the interviews I conducted, nearly all the business owners who feel they were cheated thought the “AdWords Professional” was a Google employee, which isn’t the case. They have merely passed a test issued by Google.
So let’s say an AdWords Professional has scammed you in some way, how do you go about it? First you need to make sure they are really AdWords Professionals and are certified by Google. Then you can fill in a form that can be found on their Google page. Look for ‘report a complaint about this partner’, and clicking that link will direct you straight to the form to fill out. Then it’s up to Google to look at the complaint and take appropriate measures.
Or, you can hire the right person the first time. I’ve used Joel McDonald for years to handle my AdWords campaigns and I have been very happy with the results. Click for more info on Joel and what he can do for your business. Just realize that he focuses on companies that are spending at least $5k a month in AdWords.
Jim says
Thank you for posting,
I am trying to determine how competitive the market is to get into and if it is saturated.
Jerry West says
Try this post on dominating a market.
Daily Deliveries to NYC says
The Google AdWords program has been very successful, and the online advertising market choice for millions of advertisers. The AdWords program has a broad appeal to all types of businesses.