By now some readers may be noticing a dip, if not a complete cliff dive, in the impressions shown in Google Webmaster Tools. This drop in impressions would have started June 2, 2010 and continued from there.
Here is what webmasters are reporting and what we’ve seen on some sites:
- A significant drop in impressions showing in Google Webmaster Tools.
- A noticeable decrease in the number of clicks being reported in GWT.
- No confirmation of this drop showing in other stats programs, including Google Analytics.
- No loss of traffic or revenue which would be expected with such a crash in numbers.
I’ll keep an eye on it, but this appears to be a glitch within Google Webmaster Tools.
If you are noticing a drop in impressions or clicks in GWT, check other stats programs, or your raw log files to confirm the numbers are inline with what you’d expect.
Fistuk says
For me and my 50+ sites this huge glitch is not only in impressions at GWT but in real Google ranking and as a result in visitors as well. All happened from the 2nd of June.
I thought that Caffeine update just killed my google rankings, I’m gathering data now to understand why there are 3-4 sites that have escaped this huge ranking drop.
Lost & confused and counting all the income that I lost….
Chris Nomand says
Thanks for the very helpful information!