One of the biggest issues I have online is the site that makes me register for an account before I buy. I hate it. It ranks right up there with going to the dentist … okay, maybe not that bad, but it is close. I will tell you that I have abandoned dozens if not hundreds of shopping carts over the years that have attempted to force me to register first.
So, that takes us to an important question: How easy is your checkout process?
If your site requires a lengthy registration process you may be losing out on sales. Indeed, research has proven that you could be missing out on sales even with a quick registration process.
This doesn’t mean that you need to remove your membership registration completely; merely try implementing a “Buy it Now” button, or something similar. This will allow your members to keep their membership benefits, and allow casual shoppers to still purchase from your store.
Your goal should be to make your site as user-friendly as possible. This includes making it easy for customers to purchase your products. Giving visitors the choice of whether or not to register for an account to purchase an item will increase your conversion rates exponentially.
And right now in this economy, a slight increase in conversion rates makes a world of difference.
Web Marketing says
some times it’s good to make register because if
any new product or service is offering by the company
they are going to update by the time immediately.
lisa
Jerry West says
Lisa,
You couldn’t be more wrong. If you want to keep in touch with me as a customer, simply have a box I can check to be on your mailing list, but don’t make me register and choose a password just so I can buy from you. If a real store made you do that you’d be pissed off too. Oh, and another thing, your name is “Lisa” not “Web Marketing” … so spamming my blog isn’t really a good idea.