Just a reminder of some SEO basics:
- Use lowercase for all urls, including filenames and folder names
- Avoid the use of any special characters in your urls
- Include an HTML based sitemap that at least links to the important pages on your site (this includes your sales/informational pages)
- Be sure your robots.txt is formatted properly
- Provide unique Titles, Descriptions and Keyword tags on each page and ensure those tags reflect the actual content of the page
- Use a valid DTD or XML statement
- Use the proper character set meta tag
- Focus on being an authority/expert in your field or market and provide insightful / unique content on your site
- Choose a web host that understands the importance of speed and reliability in the hosting environment
- Shorter URLs are generally better for spidering purposes
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