In less than two weeks since their last update, Google updated their data centers early this week. They then did a complete deep crawl on the 12th and then again on the 13th.
In the last update, Google gave more relevancy to internal linked pages. While this is still true, the average site we track lost 28% of their backlinks. What is odd about this is the last update the average site increased their backlinks by 28%! Do not be alarmed at this overall decrease, it is just the filter being modified. Google will continue to modify their filter until they feel it is returning the results they are after.
Research
We are wrapping up our research into some key areas that we will be reporting on shortly. We will give you the update on MSN and how they have dropped LookSmart listings completely. What is going on with Yahoo! and Inktomi. What search engine optimization really means, and what to do if another company hijacks your content. We should have this information to you in a few days.
Google Update
There wasn’t a big change in the algorithm, but there have been slight adjustments over the last few weeks. You should have seen fluctuations in your rankings as well as in your traffic from Google these past two weeks. Remember that PageRank is a numerical value beyond the 0-10 figure. We have extensive articles in our Tips section on how PageRank works.
With Google’s new criteria of treating internal pages with more importance, this makes “Page Saturation” even more valuable. The more pages you have in Google’s index, the higher your link reputation will be.
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