Google just updated their PageRank and backlink information over the past few days. Their index has been very unstable as of late, and I wanted to wait to report the new results to you when the index was more stable. This update comes after the major change in Google’s criteria that they introduced about ten days ago.
I am seeing inconsistent results, datacenters being swapped in and out throughout the day, and pages that are full of spamming techniques are ranking near the top of the SERPs. Last year at this time, Google also changed their criteria and their search results were very unstable. However, that changed just after Thanksgiving. Hang tight, as the search results should settle down over the next ten days.
It has been suggested that Google’s new criteria was introduced for the sole purpose of increasing their ad revenue from Google Ad Words for the upcoming holiday season. With the number of message board postings, PDF files, and Spam pages appearing in the top ten of the SERPs, there could be truth behind this latest rumor.
Google Update: Florida
Because Webmaster World held “PubCon” in Orlando, this Google update has been dubbed “Update Florida”. I also wanted to discuss another important aspect in regards to Google’s new criteria. It is “Page Saturation” – how many pages your site has in Google’s index. Keep tabs on the number of pages indexed at least on a weekly basis and the number should be going up every 30 days. Yes, there will be times Google will “purge” their index, but overall, you should see an upward trend.