The New Year is the busiest time for some industries and the slowest for others. One thing many of these sites have in common during the New Year is that they lose out on money. Yes, they’re losing money by not advertising either because they’re already slammed with business or because it’s viewed as a wasted expense during a down time. So, what can you do to create buzz and sales for your products and services whether it’s your busy season or not? Create an effective press release campaign to create awareness and increase sales.
- Find out what people want to know: Wordtracker Questions tool.
- Use trending tools like Google Insights to determine what people are searching for.
- Create a press release that provides the solution.
- Try to spot seasonal-topics that are on the rise.
- Find an angle that will make your news stand out and interest readers.
- Start a contest for readers to submit their best solutions (how-to, recipes, tips, ways to save money, traditions, history, etc.).
- Get industry bloggers involved.
Release the Beast: Getting the Most out of Press Releases
Don’t just create a press release—create an entire campaign with a related theme. For example, if you were writing a press release for a coupons site, you would create a landing page which would be linked from the press release. Within the press release, an event would be promoted which would lead to future blog posts and even invite user generated content. How to videos could also be created. Ask people to share their photos of related theme. In turn the content could be shared on Facebook, blogs, Twitter and all across the web. Let niche bloggers and sites know about your press release and events and invite them to participate or write about it.
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