Lead Magnet
Step One of Funnel Creation: Lead Magnet This is a no-brainer, as traffic is always the key. Without it, even the best converting page will fail. As you are after new leads and customers, your traffic strategy should begin and end with driving visitors into the CVO (Customer Value Optimization) funnel with the Lead Magnet. […]
Boomerang Traffic
What is Retargeting? Have you ever checked out a product on Amazon and then later you saw it on Facebook? This is retargeting. “Retargeting is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ your audience all over the Web. Facebook recognized that you visited Amazon because Amazon added this discreet bit […]
Tripwire (Lost Leader)
Step Two – Funnel Creation: TripWires A Tripwire is an offer to your prospects at a low dollar entry point — normally $7 to $20. If you notice the graph above, the Tripwire should complement your lead magnet and feed into your core offer. The strategy is that once someone purchases a low dollar product, they […]
Core Product
Step 3 – Funnel Creation: Core Product Your core products/services are the absolute heart of your business. Most customers need to be nurtured prior to reaching this stage of your funnel – in the graphic above, customers only reach your core product offer if they’ve first purchased your tripwire offer. Remember the case study at […]
Profit Maximizer
Step Four – Funnel Creation: Profit Maximizer Whether it’s an upsell (offering someone more of what they already bought) a cross-sell (offering them a related product or service) or a subscription (offering them access to a club), every offer needs something on the backend to increase immediate average customer value (ACV) and overall engagement with […]
Return Path
Step Five of Funnel Creation: Return Path The Return Path is the final Customer Value Optimization (CVO) step; increasing the number of transactions per customer. The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again. That is what you want […]
Funnel Creation Summary
Funnel Creation: Summary Marketing is about taking customers on a journey. You create a set of experiences for your customers and your aim as a marketer is to convince them to stay with you for the ride and take the action you want (optin, share, purchase or something else) at the destination. The technical term […]
Conversion Funnel
How To Create The Ideal Conversion Funnel For Your Business No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals your bottom line. Nothing matters unless that […]
Blog Post That Sell
Should you place a Call-To-Action (CTA) offer inside of your content? Almost every piece of content is going to contain a CTA…as that is the chief aim of writing the content. In short, when you create great content that provides an audience you can, in return, provide an opportunity to advertise. As part of your […]
Periscope
How to Use Periscope to Build Your Business What is Periscope? Periscope is a mobile app that allows users to live-broadcast video from anywhere in the world in real time. Basically Periscope is like instagram of live video streaming and live face time with the world. Why Periscope and Why NOW? Whether you’re a […]