Algorithms
Ignore the news hype and case studies found everywhere online about what Google's updates did. Stick to our testing data and keep this knowledge in the back of your mind while building websites.
On Site
Does your site match our ideal structure? Compare your sites to how we build our sites today. There is no point in promoting a penalized site, and our method keeps a site safe from penalties.
Off Site
Get a solid understanding of the off site factors that actually matter. Focus on the 10% that gives the 90%. The rest is noise that you can safely ignore.
Start From Scratch
Some people need help getting an action list together. If you just want something to rank, follow these steps.