Online Buying Habits
I ran across a great article that was posted about two weeks ago (August 5th) about online buying habits. It seems that more and more people (114 million) are conducting online research before purchasing a product. This is vital, as the main avenue of conducting online research is via the major search engines. 60% of respondents stated that their opinions changed regarding brands AFTER conducting online research. What does this mean? Well, if your competitor is a heavy weight and aggressively advertises off-line, you can sway their leads to purchase from you? How? The power of words. I have preached for years, by creating a deep site with quality content that identifies problems and offers solid solutions will help capture market share.
The top two reasons people shop online is to avoid the hassle of going to the store and the freedom to shop after the stores are closed (i.e. when the kids are in bed!). Price was reason #4, and that is significant. Just by having the lowest prices isn’t going to necessarily set you apart. Consumers want quality and good customer service and research has shown they will pay more to receive it if their confidence level in your company is high enough.
Google-Flux
I am seeing some slight changes in the back datacenters at Google. The changes that are being seen are very positive. A lot of once place movements in the Top Ten, which is solid. Of the domains I am tracking, I have not seen any drops of significance. Google looks to be testing some slight changes to their algorithm. As information becomes available, I will alert you.
Fresh Content
The domains that I am feeding fresh content to are still being actively being spidered by Google, Slurp (Yahoo!) and the new MSN bot. As I have recommended in the past, get on a consistent schedule of writing at least one article per week per executive in your company, and you will see solid results in terms of more traffic and higher conversions. It is a natural progression, one that you will look back on as one of the best time investments you have made.
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