Q&A
Arthur asked about Penguin and how the linking site is unrelated but still passes juice; all of that is covered in depth at the Penguin section. The bottom line is tiering bypasses penalties and saves the day. The patent pretty much confirms it too.
Larry asked to define group resources. The thing is patents don’t define things. They use ambiguous terms to help them in court. A simple example of a group resource is to take it offline. Think about two copies of Think and Grow Rich. Both have different barcodes and are in different bookstores. One may have a special introduction. One may be abridged. One might even be translated. If we asked someone “are these two separate resources to Henry Ford” they should probably say, “no, it’s one just slightly different” – so it is grouped together. He also asked us about “independent links” – it’s the same ambiguous definition. Just make your code look different from site to site and you should be good to go.
Lisa asked us to define CDN – you can read about all of that here.
We also mentioned NetComber.com.
Peter asked why Google removed the green line. We’ve talked about the green line many times, like here and here. If Google wanted to make the web a better place, they would tell us what our crappy content was so we could remove it from the index for them.
Loren asked how do you know if the CDN fixed the problem of duplicate images. Aside from rankings jumping after everything is recrawled, you don’t know. Make sure to block Googlebot from the images on your server. If it crawled it once, simply moving it to a CDN isn’t enough. You have to physically block Googlebot from those files on your server.
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