Often when you gain “experience” in business, you realize, “Duh, why didn’t I know that…” Much like this picture of this high quality construction for wheelchair access. Unless Tony Hawk gets paralyzed, I don’t think this is going to get much use.
That’s one thing about experience, is you often gain it a few seconds before you really needed it … as in, you just majorly screwed up. Fortunately, there are some real giants in this industry that have been down the path you are either about to go down or are traveling down right now. And one of those giants in Rae Hoffman, known in the community as SugarRae. Rae kicks ass. She doesn’t hold back and will tell you exactly how she feels and will probably lace it with a few f-bombs.
Deal with it.
This business was not created with the faint of heart in mind and in this mine field, Rae put together a killer list of 48 things she knows now that she wished she knew before.
In this post I am going to expand on five of Rae’s list of 48 that had the deepest impact on me … as I swear she wrote a few of them especially for me.
1) “Don’t mistake people you hang out with at conferences as your friends.”
Don’t confide in them. The majority of people at conferences are extremely selfish and will do anything to get an advantage and that includes pretending to be your friend.
2) Never be satisfied. The bar always gets raised. If what you’re doing is working, do more of it, as fast as you can, as much as you can.
And if what you built was easy to build, then there will be competitors in your market sooner than you think. You must go hard and fast before it dries up and it will.
3) You are going to get fucked over – at some point – by someone you trust. The best revenge is being the biggest success you can fucking be. Let karma handle the rest.
No matter how you try and avoid this, it is going to happen, and it is going to happen to someone close to you. Maybe your spouse, significant other, sibling, life-long friend, it doesn’t matter, it will happen. You have to focus on you, and being a success and moving forward. And yes, karma will be a bitch.
4) Don’t buy a new business book if that last one you purchased is still sitting on your shelf unread. Pick up the unread book and read it.
Look at your bookshelf. You know you are guilty of this. Stop it now. Focus. Take the book with you. Any spare moment read and read some more. You will be shocked at how much you can take in using the small moments of your day.
5) If they don’t sit around your Thanksgiving table, then their opinion of you, your latest post or your latest presentation doesn’t mean JACK SHIT in the grand scheme of things.
This was my favorite one. Too often I would let negative opinions of those I didn’t really know affect me … down to my core, while those who sat at my Thanksgiving table, loved me and respected me unconditionally. Those are the relationships you focus on and those are the people you listen to. Forget the rest.
Now, head over and read SugarRae’s 48 and start kicking ass with your business!