Promotions or special deal sales are usually available for a limited time only; but what do you do with the page when the sale is over? Obviously, you don’t want to take the page down because you never know how many people linked to your sale on that page. The content you place on that page is very important; you want to prevent any visitors to that page from leaving your site.
Before deciding exactly what to put on the page, think about what the purpose of your site is. Are you trying to sell products? Are you providing a service? Whether you’re selling products, sharing information or redirecting to affiliate programs, every page should be geared towards either directing visitors to your sales pages or building a subscriber list.
To start, your header should recognize that the sale is over while letting visitors know there are still many other great deals to be found on your site. Then, point them in the direction of those other deals they shouldn’t miss out on. If you are running another sale, put a link to that page. If you have products or content similar to the original deal, add a link to that. The whole purpose of this page is to redirect your traffic to other sales pages so you don’t lose potential customers. If the sale is completely over, and you don’t want the page anymore, use a 301 redirect pointed at a related page. You won’t lose any links that may be pointing to the page; they will transfer to the new URL.
Something you definitely want on this page is an email capture box. Building a list of emails is always a great idea! Include text above the box telling visitors not to miss out on any more sales by entering their email address to receive updates.
Now you have created a page that successfully redirects the visitor’s attention to other content on your site. Any links you may have acquired to the sales page in question are kept intact, and you have a great sales pitch. So why do you need the subscription box?
By gathering emails of your visitors, you can build a list that you can use for marketing. Send newsletters of new sales, special deals, and even request links in exchange for an offer; you could give site owners a special coupon for placing a link on their site, or offer their visitors a percentage discount.
Utilize every possible resource available to you for building links to your site. Pages that are “expired” can be changed to reflect valuable information, or links to other pages that your visitors will find interesting. Collecting emails gives you a resource for pushing future sales numbers up, as well as building more links to your site.
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