SearchMetrics’ Visibility Analysis: http://blog.searchmetrics.com/us/2014/05/21/panda-update-4-0-winners-and-losers-google-usa/
Questions via Facebook:
When doing copy-paste test and the page title got stolen by somebody else and their page title ranks above ours, change it?
Your actual content or just the title? Do the actual content. Titles are important but I’m more concerned with content.
If a page ranks #35 in Google, and I can’t get it up with more contextually relevant links, and I think that the page is over-optimized (I catered for the green dot of the onpage SEO analysis in the WordPress SEO plugin, and keyword density is around 2-3%)
This will fall into the content strategy. I stopped using that green dot in the SEO plugin and things started to improve. That green dot will land you an over-optimization penalty for sure. Rewrite it and ‘dumb it down’. The tl;dr version is make sure your title, H1, and URL don’t all say the exact same thing.
So, the title tag and the headline of the post can’t be the same? Can url be still the exact keyword I’m targeting?
Yes but don’t hit 3/3 (title, H1, URL). Try to be a little more broad in the targeting. URL is most important to be the main keyword. So:
Keyword importance order: Blue Widget, Best Blue Widget, Blue Widget Review
URL: /blue-widget/
Title: Best Blue Widget Review – Website Brand
H1: Do Top Blue Widgets Survive Our Review?
So you have a “- Website Brand” in each page title? Somehow I remembered this to be dupe title tags risk…
Yes, it’s pretty standard now. It’s RCS. It’s not a duplicate title risk, it helps actually. When we first noticed Panda problems, there was a direct correlation between the allintitle: command not showing a ranking and being penalized. It was a quick and dirty method to check for penalties. This is also when we tried using Copyscape to find duplicates. We know a lot more about Panda today and understand how it works.
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