It was announced yesterday as a rumor on an online forum, and I verified it this morning through a very reliable source, that Overture will be increasing their minimum bid of 5 cents to 10 cents per click.
This is mainly due to decreasing profits, despite a sharp increase in revenue. The problem lies in Overture’s revenue share with some of its large partners. For example, Yahoo! takes 70% of the bid revenue – a hefty amount.
Word has it that there is going to be a “system update” at Overture late Thursday. It is rumored (not confirmed) that bids in the system before the “system upgrade” will be grandfathered, just as they were before, when they went to a five cent minimum a couple of years ago.
If you have Overture accounts, I suggest that you put in new bids as soon as possible. As always, you can contact me with any questions regarding this.