Update: I believe I have found a better solution than the one I announced over the weekend. While the methodology was sound that I introduced, it would have caused a lot more work for you. Instead, I will post within a few weeks, my suggestion for your internal linking strategy, which involves multiple domains.
Last month, Leslie Rohde, founder of OptiLink, published an article on using Dynamic Linking to control the PageRank flow within your own site. After testing his model, I have concluded that Mr. Rohde’s suggestions and conclusions are sound. The test domains that I used to test his methods acted just as he stated.
In speaking with Terry Plank this afternoon, he made a suggestion based on my article. He suggested that it would be easier to use Leslie’s model, but with link exchanges. Great suggestion.
Mr. Rohde’s strategy is quite simple: using a dynamic link instead of a static link to control which links that a search engine can read, thus controlling which pages link to each other. By doing this, you give the visitor a rich navigational experience, but you are funneling the links where you want them to go.
Since Google is now discounting a large percentage of link exchanges on most sites, this will allow you to continue in your linking strategy, yet not be penalized by Google.
How You Do It: You will use a style sheet and JavaScript to perform this. If you currently have a links page, you will want to change all of your outgoing links to dynamic links. This should help you capture the lost backlinks in the last Google update.
Here is example code:
<style>.5150 {cursor:pointer;cursor:hand;text-decoration: underline;color:gray;}</style>
This code is placed in the
section of your page. I named this style “5150”, you can change the name if you wish. The style requests a change in the mouse pointer from a pointer to a “hand”. This is done to give the illusion that the mouse is hovering over a link on the page. The next is a text decoration. The text will be underlined so it will look like a link and it will also be the color gray to match the rest of the page. You can change this to be the default link color on your site (normally blue).<span class="5150" onclick="window.location=’url of target’">Anchor Text</span>
Then in the body of the page, you will reference the link, by using the Span Class to call out the style, in this case 5150. Then, it will give the instruction that if the area is clicked, to launch the URL stated in the “window.location” command. This finalizes the dynamic link. You can then add “anchor text” to the dynamic link.
Now you can continue in your link exchange quest, without the threat of having your link “canceled out” because you “exchanged links”. As you can see, this process is much easier and less time intensive as the solution we offered you over the weekend. As we said before, that solution will work. However, you want the best and quickest solution available, and this solutions is much quicker and will allow you to see results much faster.
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