There has been a lot of speculation made since Yahoo! dropped Google last week as the primary search result provider. What will become of the Direct Feed of Inktomi? The Trusted Feed program?
We have the answers. However, I must ask you to please not share this information with anyone. This information was shared with me and it will not be released to the public until next week. If there is a leak, my source may be less than willing to share information in the future. Thank you for your understanding.
Direct Submit vs. Trusted Feed
In brief summary, direct submit is mainly for sites who only wish to have a small number of URLs in the Inktomi database. There is an annual fee of $25.00 per URL. Trusted Feed is for site who want a large number of URLs included and the payment is done on a CPC (Cost Per Click). The fee is $50,000 annually. Which is quite steep.
This is all changing next week, and here is the inside scoop.
Changes in Direct Submit
If you are currently using Direct Submit, you have until April 15th to be included in the Yahoo! Search results. Next week Yahoo! will announce that the Direct Submit program will have a new format and a new name to boot. The pricing structure will increase, the exact figure was not disclosed, but it will be higher than the $25.00 per page that is currently being charged.
Changes in Trusted Feed
Honestly, this is the biggest news that we have uncovered in years. This is incredible and can drastically change the way you bring traffic to your site!
The changes are as follows:
- The minimum number of URLs to submit is 250
- The minimum deposit is $1,500.00
- You can specify the keywords you want to target for each page and you only pay for those keywords
- You can specify a different Title and Description that you have posted on the page
- The Trusted Feed program will not be renamed and will take top priority after the Sponsored listings from Overture in the Yahoo! Search results
- Trusted Feed will also be displayed in MSN, HotBot and the other partner sites
What This Means: To be involved in the Trusted Feed program is now more affordable, and you have more control. By being able to optimize your pages for Inktomi, your site can come up just below the Sponsored listings that are paying $1.50 – $2.00 per click and you are only paying 30 cents per click! And since you are targeting only the keywords you want, you ensure the traffic is qualified.
No other system gives you more control over your traffic, and since the system will now control 43% of the market, it is a simple and effective way to boost your traffic, your sales, and your market share.
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