Google Revenue Released
Amazingly, Google is earning, on average, 9 cents for every search query made on their system. Their revenue model and exposure through Google AdSense it driving up their revenue. Here are some facts that have just been released:
* 98% of Google’s revenue comes from paid search
* Average PPC is 54 cents, and is increasing at the rate of 5% per quarter
* Google AdWords is approaching the one billion number
By the way, if you happened to catch the Barbara Walters interview this week, Brin and Page were featured among the “10 Most Fascinating People”. My favorite part of the interview is knowing that Brin still rents an apartment. Not bad when you are worth $4 billion. But that may soon change as he just unloaded nearly 150,000 shares of stock.
In other related Google news, the PageRank/Backlink updated has just been completed. I do not track it as I have in the past due to the lower importance PageRank has in the algorithm now. By this weekend, the toolbar should be updated across the board. Google has also been busy applying for a number of patents. Some hot tools are coming down the line.
Speaking of “hot tools” another one is in the Google Labs that is just … well, cool. It is called Google Suggest and it will take searching to a new level, and while it may seem annoying at first, it may radically change the way people search as the suggestions given may take them to a place they did not originally intend. Give it a spin, I am one that hopes this goes live, as it will greatly change the landscape of keyword targeting.
Meta Tag Usage – Reminder
A lawsuit was just filed in Florida over the use of trademarked terms in the meta tags of a competitor. This report came through the blog at Search Engine Watch, but this is no news that is new. Four years ago in the UK, the first lawsuit that was upheld due to the improper use of trademarked terms in a site that does not own those trademarks. While the keyword meta tag has lost its punch over the years, my advice is to review your site(s) and ensure you are not in violation to avoid potential lawsuits. Conversely, competitors who are violating your trademarks, I would advise sending the information to your attorney.
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