In May 2010 Google greatly improved Webmaster Tools by updating Search Queries to show how often your page appeared in SERPs for specific keywords along with clicks, clickthrough rate and average position. Welcomed changes! They’ve updated Search Queries once again. Let’s take a look at what’s new.
To access Search Queries, log into Webmaster Tools, click Your Site on the Web –> Search Queries, from the left-side menu. You’ll see a screen similar to what’s below.
Right off the bat you’re going to notice the four new columns (highlighted above) which detail how well your rank, impressions, and click throughs have been for the month. Just by glancing at the page, you can see how well your keywords are doing and which need attention. It’s also serves as good feedback for how recent SEO changes are impacting your site. Drastic changes are red flags you’ll want to look into. (Is a new competitor on the scene and you were bumped, was there a penalty, does the site need an update, more links, etc.).
To sort results by greatest to smallest change, click the Change tab. Keep in mind, these are not real-time stats and by default cover the last month ending about three days prior. (For example, I checked these stats on October 6, but wasn’t able to see stats past October 3). To change the date range, click the drop down calendar as shown below.
As you can see, this is extremely helpful in reviewing the movement of your keyword phrases at a glance.
Another excellent feature by Google that is going to make reviewing impressions and keywords faster and easier.
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Philsout @ Philippines Outsourcing says
I love how the new webmaster tool works right now. Really helpful for those who are doing SEO.
Web Element Inc says
Thanks for sharing this information with us. Those are some really exciting changes in Google Webmaster Tools. I’m sure it’ll help a lost in better site structure and overall appearance and ranking.
Thanks again!!! :)