If you run a newsletter for your business, email delivery is probably your #1 headache. I want to cover the biggest issue right now – email delivery.
Back in 1999, open rates for newsletters were 82%. Today, it is less than half of that at 38%. Even paid subscriptions aren’t opened at a rate above 90% which may surprise most. After all, if you are paying for the subscription, why not open the email. Opening the message is not the issue, as the user usually never sees it. Due to the increasing war on Spam, many email newsletters are falling into the trap of “Spam†when they are not. Filters on the server level (SpamAssassin) and on the user level (Qurb) sometimes can filter the good email with the bad.
Read the full article by Enid Burns of The ClickZ Network.
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