As I reported two days ago, Google was in the process of updating their backlinks and PageRank information. The new update has been code-named: Brandy. The update is occurring now and should be completed during the weekend. As soon as it is complete, we will send to you how your site fared in the update.
As we have been testing Google results the last 12 hours, we have noticed numerous 404 (Page Not Found) errors in Google searches. We are seeing major changes in the results in the datacenters. For example, our corporate site dropped out of the top ten with this update, and you can check your keywords by doing to one of the test data centers directly:
Google Datacenter.
As we test the results through the weekend, we will have the new algorithm broken down and suggestions on how to strengthen your positions in Google.
If you are interested in tracking the results yourself, we have included the new Google IP addresses below:
http://216.239.51.99/
http://216.239.51.102/
http://216.239.51.103/
http://216.239.51.104/
http://216.239.51.105/
http://216.239.51.147/
http://216.239.57.98/
http://216.239.57.99/
http://216.239.57.104/
http://216.239.57.105/
http://216.239.39.98/
http://216.239.39.99/
http://216.239.39.102/
http://216.239.39.103/
http://216.239.39.104/
http://216.239.39.105/
http://216.239.39.147/
http://216.239.33.98/
http://216.239.33.99/
http://216.239.33.101/
http://216.239.33.102/
http://216.239.33.103/
http://216.239.33.104/
http://216.239.33.105/
http://216.239.41.98/
http://216.239.41.99/
http://216.239.41.102/
http://216.239.41.103/
http://216.239.41.104/
http://216.239.41.105/
http://216.239.59.98/
http://216.239.59.99/
http://216.239.59.102/
http://216.239.59.103/
http://216.239.59.104/
http://216.239.59.105/
http://216.239.53.98/
http://216.239.53.99/
http://216.239.53.104/
http://216.239.53.105/
http://66.102.11.99/
http://66.102.11.99/
http://66.102.11.104/
http://66.102.9.99/
http://66.102.9.101/
http://66.102.9.104/
http://66.102.7.98/
http://66.102.7.99/
http://66.102.7.99/
http://66.102.7.102/
http://66.102.7.104/
http://66.102.7.105/
http://66.102.7.147/
http://216.239.37.98/
http://216.239.37.99/
http://216.239.37.102/
http://216.239.37.103/
http://216.239.37.104/
http://216.239.37.105/
http://216.239.37.147/
http://216.239.55.104/
Directory Data centers
http://216.239.51.106/
http://216.239.51.107/
http://216.239.57.106/
http://216.239.57.107/
http://216.239.39.106/
http://216.239.39.107/
http://216.239.33.106/
http://216.239.33.107/
http://216.239.53.106/
http://216.239.53.107/
http://216.239.37.106/
http://216.239.37.107/
These new IPs are vital if you use IP Detection, or if you have a tracking system setup. By inserting these IPs, your system will know the referrer is Google instead of “unknown”.
Local Search on the Rise
BizRate.com has announced the results of a study they have just completed that shows more than 25% of the searches online are targeting local businesses. This figure is more than double of what was previously thought by analysts.
What This Means To You: With local search on the rise, it may be beneficial to expand your Internet presence to the top cities in the US and Canada. Have separate websites created for those cities. If you have local affiliates in the area you could direct traffic straight to them, or offer free shipping to a certain area of the region. Either way, the current trend of local searching cannot be ignored.
Possible Future Scenario: Affiliate partnerships will take the place of the current affiliaite programs online. Affiliates will have current stock available to them, and when an order is placed on the corporate website, that affiliate is notified and delivery is handled the same day the order is placed, in person, often within the hour of the purchase.
Buyers hate shipping fees and waiting for product delivery. By offering this service, the corporation would have an instant jump on the competition: instant local delivery.
Yahoo! Search Update
Yahoo! continues to test their new Yahoo! Search fed by Inktomi but so far there is nothing new to report and no word when the switch will happen.
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