Do you have our basics section mastered?
That means you have fully applied the knowledge. You have built a brand new site, ranked it, and made some money. And then did the process again. Hopefully you have recovered a few older sites from penalties and brought them back to life.
If you haven’t, you will only waste time reading the advanced section because you aren’t ready.
It is painful for us to consult with webmasters applying advanced strategies on their one and only website. Especially when they are completely missing out on the basics, like Panda and Penguin, or link building. It is not a pleasant experience for us to say “Your cloaked redirect and authorship persona work perfectly. That cookie-stuffing javascript popunder redirect is completely hidden, too. Unfortunately you don’t have any decent contextual links to make this actually rank. And your site is 500 pages about socks, 480 of which are complete duplicates. Also why are you spending money on a conversion specialist when you don’t have any meaningful traffic to test the changes in the first place? Combined, all of those reasons are why you aren’t making any money.”
You pay us for our testing results and advice, and we’re strongly advising you to proceed only after you have the basics mastered.